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WhatsApp Business API vs. WhatsApp Business App: Which One Should You Choose ?

October 20th, 2026 by Ashish Bagla

In today’s digital age, messaging has become vital to business communication. Businesses worldwide are increasingly using messaging platforms like WhatsApp to connect with their customers. However, with multiple WhatsApp solutions available the WhatsApp Business App and WhatsApp Business API-many businesses are left wondering which option best suits their needs. What is the WhatsApp Business API? […]

SMS Broadcast linking our lives

November 13th, 2017 by Ashish Bagla

Outbound Calling is a system that provides automated calling and texting services. In definition, Outbound Calling is a computerised system that sends recorded phone calls, messages recorded using TTS [text-to-speech] and/or customised SMS broadcast, in an instant. Focusing on SMS broadcasts, all of us are familiar with the concept. But to bring everyone on the […]

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