Missed Call is a form of marketing in which users can give a missed cal to a specific numbers and will receive a call back or SMS that contains advertising and other content. It will help building interactive campaigns & also generate leads. It helps in speedy acquisition of customers and customer detail in real time. Every missed call received is a prospective customer.Call gets disconnected the moment it lands on your virtual number, which is connected to a missed-call, call flow in the account. Leads are generated to spreadsheets.The contact information of your callers can be exported to a Google spreadsheet.The actions are all trackable and can be easily analysed.The customer incurs absolutely no cost. It also increases engagement.